Vocabulary
8 key words for this lesson
PROMOTE
To tell people about a product or brand and help them like it.
We promote our products on social media and at events.
ADVERTISE
To pay to show information about a product to many people.
We advertise on Google and social media to reach more people.
SELL
To give something to someone for money.
Our goal is to help the sales team sell more products this month.
LAUNCH
To start something new — like a product or campaign — for the first time.
We will launch the new product in March.
COMMUNICATE
To share information with other people.
Marketing helps the company communicate with its clients and the public.
SHARE
To send or show something to other people.
We share news about the brand on social media every week.
REACH
To get to or connect with a group of people.
Our last campaign reached 10,000 people online.
CREATE
To make something new.
We create content for our website and social media every week.
Phrases
6 phrases and their meanings
GET THE WORD OUT
Tell many people about something — a product, event, or brand.
Our job is to get the word out about the new product before it launches.
REACH OUT TO
Contact a person or group of people to talk or share information.
We reach out to clients by email to tell them about new products.
COME UP WITH
Think of a new idea.
The team came up with a great idea for the next campaign.
PUT TOGETHER
Make or organise something, like a plan or a piece of content.
Riley put together a short video to promote the new product.
ROLL OUT
Start to use or share something with a lot of people.
We will roll out the new campaign next week.
FOLLOW UP
Contact someone again after a first conversation or message.
After the event, we follow up with new contacts by email.
Videos
Watch these terms used in context
Dialogue
Read the dialogue and hover the blue words for definitions
Dana
RileyRiley, can you tell me — what does the marketing team actually do every day?
Sure! Our main job is to promote Brightline — to help people know who we are and what we do.
How do you do that?
We create content every week — things like blog posts, videos, and social media posts. We also advertise on Google and social media.
How many people do you try to reach?
Our last campaign reached about 50,000 people online. We try to reach more people every month.
Do you also help to sell the product?
Yes — we work closely with the sales team. Our job is to bring people in and help them understand the product. The sales team then does the selling.
And when you launch a new product — what does marketing do?
We plan everything ahead of time — the content, the ads, the emails. We want to communicate the news clearly to all our clients.
Do you share the news on social media too?
Yes — social media is a big part of how we launch. We share posts, short videos, and sometimes do a live event online.
It sounds like the marketing team does a lot. I had no idea how much work goes into it.
Exercises
Complete all three exercises to see your final score
Matching
Click a word, then click its correct definition.
Click a word on the left, then its definition on the right.
Words
Definitions
Fill in the Blank
Drag the correct words from the word bank to complete each sentence.
Sentence 1
We— — —our products on social media and at events.
Sentence 2
We— — —on Google and social media to reach more people.
Sentence 3
Our goal is to help the sales team— — —more products this month.
Sentence 4
We will— — —the new product in March.
Sentence 5
Marketing helps the company— — —with its clients and the public.
Sentence 6
We— — —news about the brand on social media every week.
Sentence 7
Our last campaign— — —10,000 people online.
Sentence 8
We— — —content for our website and social media every week.
Tip: Think about the meaning of each word and what makes sense in the sentence.
Multiple Choice
Choose the best answer for each question about the dialogue.
1.What is the main job of the marketing team?
2.What type of content does Riley's team create?
3.Where does Brightline advertise?
4.How many people did Riley's last campaign reach?
5.Who does the actual selling of the product?
6.What does marketing do when a new product launches?
7.How does Brightline share news about a product launch?
8.What does Dana think at the end of the conversation?
Group Activities
Role-play scenarios and discussion questions for group classes
🎯 Choose the Best Response
Work in groups. Read the question. Talk about which answer (A, B, or C) is best. Choose together, then click to check.
Customer says
“What does your marketing team actually do?”
Salesperson responds…
Customer says
“How do you reach new clients?”
Salesperson responds…
Customer says
“Are you launching any new products soon?”
Salesperson responds…
Customer says
“How does marketing help the sales team?”
Salesperson responds…
🔗 Customer Profile Match
You are Riley. Three people ask about what marketing does. As a group, talk about which way to explain it fits each situation best. Click 'Check Matches' when you agree.
Plans / Options
Clear and simple
Explain the basics — promote, advertise, create content, communicate. Use simple words and give one or two examples. Best for someone who does not know much about marketing.
What we do for you
Explain what the marketing team will do for the client specifically — which channels, what kind of content, and how they will communicate. Best when the person needs to know exactly what they are buying.
One clear sentence
Say what marketing does in one sentence — for example, 'We help companies tell people about their products.' Best when you do not have much time.
Customers — which plan fits each one?
A new team member from another department
A new person from the finance team asks what marketing does. They have never worked near a marketing team before.
A client asking before they sign a contract
A client wants to know how Brightline's marketing team will promote their brand if they become a client.
A contact at a networking event
Someone at an event asks what marketing does. They work in a different industry. You have about 30 seconds.
✏️ Finish the Salesperson's Line
The marketer's line is not finished. As a group, talk about how you would finish it. Use words from this lesson. There is no one right answer — share your ideas, then click to see one example.
Customer
“What do you do in marketing?”
Salesperson
“My job is to promote the brand and help people know about our products. Day to day, I …”
Customer
“How do you launch a new product?”
Salesperson
“We start planning a few weeks before the launch. We create content, set up ads, and …”
Customer
“How does marketing help sales?”
Salesperson
“Marketing's job is to promote the product and reach the right people. We create content and advertise so that …”
Customer
“What kind of content do you create?”
Salesperson
“We create a lot of different things — blog posts, short videos, social media posts, and emails. Our goal is to …”