Vocabulary
8 key words for this lesson
MANAGER
A person who is in charge of a team or part of a company.
The marketing manager looks after the whole marketing team.
DIRECTOR
A person with a senior job who makes big decisions for the company.
The marketing director is in charge of all marketing at Brightline.
EXECUTIVE
A person who works in marketing and helps plan and run campaigns.
The marketing executive helps plan campaigns for the brand.
INTERN
A student or new worker who works at a company for a short time to learn.
Our intern is helping us with social media this month.
AGENCY
A company that helps other companies with their marketing.
We work with an agency for our online advertising.
ASSISTANT
A person who helps someone else with their work.
The marketing assistant helps the team with day-to-day tasks.
HEAD
The person in charge of a department or team.
Sam is the head of marketing — everyone in the team reports to her.
COLLEAGUE
A person you work with.
My colleague Carlos looks after the company's social media.
Phrases
6 phrases and their meanings
IN CHARGE OF
Say that someone is responsible for a team or area of work.
The marketing manager is in charge of all campaigns and content.
REPORTS TO
Say who someone's manager is.
The marketing executive reports to the marketing manager.
LOOKS AFTER
Say that someone is responsible for something.
My colleague looks after our social media accounts.
WORKS WITH
Say that a person or team works together with someone else.
Our team works with an agency for our paid advertising.
IS RESPONSIBLE FOR
Say what area of work a person owns or manages.
The director is responsible for the whole marketing department.
DAY TO DAY
The normal work that someone does every day.
My day to day work is writing content and looking after social media.
Videos
Watch these terms used in context
Dialogue
Read the dialogue and hover the blue words for definitions
Dana
RileyCan you tell me a bit about your team, Riley?
Of course. At the top we have Sarah — she is the marketing director. She is in charge of the whole department.
And who is below her?
That is James — our marketing manager. He looks after the day to day work and all the campaigns.
And where do you fit in the team?
I am a marketing executive. I report to James. I help plan campaigns and write content.
Is there anyone else on the team?
Yes — we have a marketing assistant, Leo. He helps with day to day tasks like emails and reports.
What about an intern?
Yes! We have an intern this month — she is helping my colleague Carlos with social media.
Do you work with an agency too?
We do — we work with an agency for our paid ads. They report to James and work closely with the team.
It sounds like a well-organised team. Who is the head of the whole department?
That is Sarah — the director. Everyone reports to her in the end.
Exercises
Complete all three exercises to see your final score
Matching
Click a word, then click its correct definition.
Click a word on the left, then its definition on the right.
Words
Definitions
Fill in the Blank
Drag the correct words from the word bank to complete each sentence.
Sentence 1
The marketing— — —looks after the whole marketing team.
Sentence 2
The marketing— — —is in charge of all marketing at Brightline.
Sentence 3
The marketing— — —helps plan campaigns for the brand.
Sentence 4
Our— — —is helping us with social media this month.
Sentence 5
We work with an— — —for our online advertising.
Sentence 6
The marketing— — —helps the team with day-to-day tasks.
Sentence 7
Sam is the— — —of marketing — everyone in the team reports to her.
Sentence 8
My— — —Carlos looks after the company's social media.
Tip: Think about the meaning of each word and what makes sense in the sentence.
Multiple Choice
Choose the best answer for each question about the dialogue.
1.Who is at the top of the Brightline marketing team?
2.What does James do?
3.What is Riley's job title?
4.Who does Riley report to?
5.What does Leo do?
6.What is the intern helping with?
7.What does the agency help with?
8.Who does everyone in the department report to in the end?
Group Activities
Role-play scenarios and discussion questions for group classes
🎯 Choose the Best Response
Work in groups. Read the question. Talk about which answer (A, B, or C) is best. Choose together, then click to check.
Customer says
“Who is in charge of your marketing team?”
Salesperson responds…
Customer says
“What do you do in your team?”
Salesperson responds…
Customer says
“Do you have an intern on the team?”
Salesperson responds…
Customer says
“Do you use an agency or do you do everything in-house?”
Salesperson responds…
🔗 Customer Profile Match
You are Riley. Three people ask about your team. As a group, talk about which way to describe the team fits each situation best. Click 'Check Matches' when you agree.
Plans / Options
Name and role
Say the name and job title of each key person, and one sentence about what they do. Best when a client needs to know who to contact and why.
Top to bottom
Start at the top — the director — and go down through the team one by one. Say who reports to who. Best when someone new needs to understand how the team is set up.
One short answer
Say the team size and one or two things about what the team does. No names or job titles needed. Best for a quick, casual conversation.
Customers — which plan fits each one?
A new client on a first call
A client wants to know who they will be working with. They want to know the main people and what each person does.
A new intern starting this week
A new intern has just joined the team. They want to understand how the team is set up and who to go to for different things.
A contact at a networking event
Someone at an event asks how big your team is. They are curious but not a client. You have about 30 seconds.
✏️ Finish the Salesperson's Line
The marketer's line is not finished. As a group, talk about how you would finish it. Use words from this lesson. There is no one right answer — share your ideas, then click to see one example.
Customer
“Can you describe your team structure?”
Salesperson
“Of course — at the top we have Sarah, the marketing director. She is in charge of the whole department. …”
Customer
“Who would I contact if I have a question about the campaign?”
Salesperson
“For most questions, you can come to me — I am the executive working on your account. But if it is a big …”
Customer
“Does your team do all the work, or do you use outside help?”
Salesperson
“We do most things in-house — the team looks after content, campaigns, and social media. But we also work with an …”
Customer
“What does a marketing executive actually do?”
Salesperson
“A marketing executive helps plan and run campaigns. Day to day, you might be …”