Vocabulary
8 key words for this lesson
FEATURE
A part of a product that makes it useful or special.
One of our best features is the calendar that syncs with your team automatically.
QUALITY
How good or bad something is.
Customers often mention the quality of our support team.
DESIGN
The way something looks and works.
We updated the design last year to make it easier to use.
BRAND
The name and image of a company's products.
Brightline is a well-known brand in project management software.
CHEAP
Costing little money.
Our starter plan is cheap enough for small teams just getting started.
NEW
Made or introduced recently.
We just launched a new tool for tracking deadlines.
POPULAR
Liked or used by a lot of people.
The mobile app has become really popular with our customers.
USEFUL
Helpful; does a good job.
The reminder tool is useful for teams that juggle a lot of projects.
Phrases
6 phrases and their meanings
ONE OF THE BEST FEATURES IS
Point out a part of a product that you think customers will like most.
One of the best features is the calendar that syncs automatically.
IT COMES WITH
Tell someone what's included with a product.
It comes with a free trial and full customer support.
WHAT MAKES IT DIFFERENT IS
Explain what sets a product apart from others.
What makes it different is how easy it is for non-technical teams to use.
CUSTOMERS REALLY LIKE
Share what people enjoy most about a product.
Customers really like how quickly our support team responds.
COMPARED TO OTHER OPTIONS
Use this when explaining how a product is better or different from alternatives.
Compared to other options, our pricing is hard to beat.
I'D RECOMMEND
Suggest something to someone based on what they need.
For a team your size, I'd recommend starting with the basic plan.
Videos
Watch these terms used in context
Dialogue
Read the dialogue and hover the blue words for definitions
Riley
DanaSo, Dana — since you're exploring Brightline for your team, let me walk you through a few features I think you'll like.
Perfect, I'd love that. What would you say is the best one?
Honestly, the design is what most people notice first — it's clean and easy to learn.
That matters a lot for my team — half of them aren't very technical.
That's exactly why it's become so popular with small agencies like yours.
And how's the quality of the support, if something ever goes wrong?
Really strong — most questions get answered within the hour. We just released a new live-chat option too.
That's reassuring. Is it cheap enough for a team our size?
Our starter plan is actually one of the most affordable from any brand in this space.
Good to know. And would the reminder tool be useful for a small team like mine?
Definitely — it's one of the things customers mention most when they tell us why they stay.
Sounds like exactly what we need. Let's set up a trial.
Exercises
Complete all three exercises to see your final score
Matching
Click a word, then click its correct definition.
Click a word on the left, then its definition on the right.
Words
Definitions
Fill in the Blank
Drag the correct words from the word bank to complete each sentence.
Sentence 1
One of the best— — —is the calendar that syncs with your team automatically.
Sentence 2
Customers often mention the— — —of our support team.
Sentence 3
We updated the— — —last year to make it easier to use.
Sentence 4
Brightline is a well-known— — —in project management software.
Sentence 5
Our starter plan is— — —enough for small teams just getting started.
Sentence 6
We just launched a— — —tool for tracking deadlines.
Sentence 7
The mobile app has become really— — —with our customers.
Sentence 8
The reminder tool is— — —for teams that juggle a lot of projects.
Tip: Think about the meaning of each word and what makes sense in the sentence.
Multiple Choice
Choose the best answer for each question about the dialogue.
1.What does Riley want to show Dana?
2.What does Dana say about her team?
3.What does Riley say people notice first about the product?
4.Why has the product become popular with small agencies, according to Riley?
5.What new option did Riley mention?
6.What does Dana ask about regarding the price?
7.How does Riley describe the starter plan?
8.What does Dana decide to do at the end of the conversation?
Group Activities
Role-play scenarios and discussion questions for group classes
🎯 Choose the Best Response
Work in groups. Read the customer's line, then discuss which response (A, B, or C) is best. Choose your answer together, then click to see if you were right — and why.
Customer says
“What's the most popular option?”
Salesperson responds…
Customer says
“How is your brand different from the competition?”
Salesperson responds…
Customer says
“Is this a new product or has it been around a while?”
Salesperson responds…
Customer says
“Why should I pay more when cheaper options exist?”
Salesperson responds…
🔗 Customer Profile Match
Brightline has three products, not just one. Read the customer descriptions and decide which product fits each one best. Use phrases from this lesson — like 'It helps you…' and 'It is designed for…' — to explain your choices. Click 'Check Matches' when you agree.
Plans / Options
Brightline Essentials
Project tracking, invoicing, and file sharing. Up to 5 users. Designed for small teams or freelancers who need a clean, simple tool without extra complexity.
Brightline Pro
Everything in Essentials plus deal tracking, customer management, and live reporting. Up to 30 users. Designed for growing teams that need to track performance and manage customer relationships.
Brightline Connect
Custom integrations with your existing tools, unlimited users, and a dedicated account team. Designed for large organisations that need a fully tailored solution.
Customers — which plan fits each one?
Leo
Leo runs a 4-person photography studio. He needs a simple way to track jobs and send invoices. He doesn't need reporting or team features — just a clean tool that does the basics well.
Nina
Nina manages a 20-person sales team. She needs to track deals, see how each rep is performing, and share weekly reports with her manager. She needs more than basic task management.
Marcus
Marcus is Head of Operations at a company with 200 staff across three offices. He needs the tool to connect with their existing HR and finance software. Off-the-shelf products don't fit — he needs something built to their exact workflow.
✏️ Finish the Salesperson's Line
The salesperson's line has been cut off. As a group, discuss how you would finish it. Try to use vocabulary from this lesson. There is no single correct answer — compare your ideas, then click to see one possible answer.
Customer
“We've been using the same tool for years — I want something more modern.”
Salesperson
“That's a great time to upgrade. One of our most popular new features is …”
Customer
“Is the quality really as good as you say?”
Salesperson
“That's a fair question. Customers really like …”
Customer
“I'm worried it might be too complicated for my team.”
Salesperson
“I understand — the design is actually what most people mention first. It's …”
Customer
“What makes your brand stand out from the others?”
Salesperson
“What makes us different is that we focus on …”