Vocabulary
8 key words for this lesson
PRODUCT
A thing or service that a company makes or sells.
Our project management app is the company's most popular product.
PRICE
How much money something costs.
Could you remind me of the price for the premium plan?
CUSTOMER
A person or company that buys something from a business.
We just signed a new customer — a marketing agency based in Toronto.
BUY
To get something by paying money for it.
They've decided to buy the annual plan instead of paying monthly.
SELL
To give something to someone in exchange for money.
Our team sells software to small and medium-sized businesses.
DISCOUNT
A lower price than usual.
We're offering a 20% discount to anyone who signs up this quarter.
BUDGET
The amount of money a person or company has to spend.
Before I recommend a plan, I always ask what their budget looks like.
DEAL
An agreement, especially in business, to buy, sell, or do something.
We closed three new deals with marketing agencies this month.
Phrases
6 phrases and their meanings
WHAT DOES YOUR COMPANY DO
A friendly way to learn more about a potential customer's business.
So, what does your company do? I'd love to learn more before we talk numbers.
CAN I SHOW YOU HOW IT WORKS
Offer to give someone a quick demo of your product.
Can I show you how it works? It only takes five minutes.
WHAT'S YOUR BUDGET
Ask how much money someone has to spend.
Just so I can recommend the right plan — what's your budget?
I'LL SEND YOU A QUOTE
Tell someone you'll email them the price for what they want.
I'll send you a quote by the end of the day.
WE CAN OFFER YOU A DISCOUNT
Tell a customer you can give them a lower price.
If you sign up this month, we can offer you a discount.
I'LL FOLLOW UP NEXT WEEK
Tell someone you'll contact them again soon to continue the conversation.
No problem — I'll follow up next week to see what you decide.
Videos
Watch these terms used in context
Dialogue
Read the dialogue and hover the blue words for definitions
Sam
RileyWelcome to the team! Our company sells software and cloud tools to other businesses — these are our products.
Got it. So if a customer wants to try our software, I just explain how it works?
Exactly! When a company wants to buy something, your job is to show them why our product is the right choice.
Should I ask about their budget before I suggest a plan?
Always. That leads straight into the price talk — our starter plan is $49 a month, and the pro plan is $299.
$299 a month? That's a big investment for a small business.
True — that's why we're offering new customers a discount this quarter. 20% off the first year!
Oh nice, so that brings it down to around $239 a month?
Exactly. Always mention the discount early — it helps customers feel confident about saying yes.
Got it. And if I want to sell more, I should just explain the benefits clearly?
That's the secret. Know your product, listen to what the customer needs, and a good deal follows naturally.
I think I'm ready. Let's go close some deals!
Exercises
Complete all three exercises to see your final score
Matching
Click a word, then click its correct definition.
Click a word on the left, then its definition on the right.
Words
Definitions
Fill in the Blank
Drag the correct words from the word bank to complete each sentence.
Sentence 1
Our new app helps small businesses manage projects — it's our best-selling— — —.
Sentence 2
Could you tell me the— — —of the premium plan?
Sentence 3
We just signed a new— — —— a marketing agency based in Toronto.
Sentence 4
They've decided to— — —the annual plan instead of paying monthly.
Sentence 5
Our team— — —software to small and medium-sized businesses.
Sentence 6
If you sign up this quarter, you'll get a 20%— — —.
Sentence 7
Before I recommend a plan, I always ask what their— — —looks like.
Sentence 8
We closed three new— — —with marketing agencies this month.
Tip: Think about the meaning of each word and what makes sense in the sentence.
Multiple Choice
Choose the best answer for each question about the dialogue.
1.What does Sam and Riley's company sell?
2.What is Riley's job at the company?
3.How much does the pro plan cost before the discount?
4.What discount is the company offering new customers this quarter?
5.About how much would a customer pay for the pro plan with the discount?
6.According to Sam, what's the secret to selling more?
7.What does Sam suggest Riley ask about before recommending a plan?
8.According to Sam, what naturally follows when you know your product and listen to the customer?
Group Activities
Role-play scenarios and discussion questions for group classes
🎯 Choose the Best Response
Work in groups. Read the customer's line, then discuss which response (A, B, or C) is best. Choose your answer together, then click to see if you were right — and why.
Customer says
“How much does it cost?”
Salesperson responds…
Customer says
“Can you give me a discount?”
Salesperson responds…
Customer says
“I need to think about it.”
Salesperson responds…
Customer says
“What exactly does your company sell?”
Salesperson responds…
🔗 Customer Profile Match
Read the three customer descriptions. As a group, decide what the salesperson's best first step is with each one — send a product overview, schedule a discovery call, or offer a free trial. Use words from this lesson like 'value', 'benefit', and 'offer' to explain your choices. Click 'Check Matches' to see if you agree.
Plans / Options
Send a product overview
A short document or email that explains what the product does and what value it offers. Good for early-stage contacts who are still exploring.
Schedule a discovery call
A short meeting to ask questions and understand what the customer needs. Good for contacts who are ready to talk but need more information before deciding.
Offer a free trial
Give the customer access to the product so they can try it themselves. Good for contacts who are interested but want proof before signing a contract.
Customers — which plan fits each one?
Kenji
Kenji saw a Brightline advert online and clicked through to the website. He hasn't contacted the company yet, but he spent ten minutes reading about the product. He's curious but hasn't made any decision.
Amara
Amara called in last week and said she needs a tool to help manage her 15-person sales team. She knows what she wants but isn't sure which product is right. She's ready to talk but hasn't seen a demo.
David
David runs a 3-person design studio. He said the price looks good and the features sound useful. He wants to try it before he signs a contract. He just needs to see it working in practice.
✏️ Finish the Salesperson's Line
The salesperson's line has been cut off. As a group, discuss how you would finish it. Try to use vocabulary from this lesson. There is no single correct answer — compare your ideas, then click to see one possible answer.
Customer
“This seems too expensive for us.”
Salesperson
“I understand — what's your budget, and I can see if …”
Customer
“We are not ready to buy right now.”
Salesperson
“That is completely fine. I will follow up next week …”
Customer
“Do you offer a trial before we commit?”
Salesperson
“Yes — let me show you how it works first, so you can …”
Customer
“We already use another product for this.”
Salesperson
“That is good to know. Can I ask what you like about it, and what …”