Vocabulary
8 key words for this lesson
PRODUCT
A thing that a company makes and sells.
Our main product is a tool for marketing teams.
SERVICE
Help or work that a company gives to a customer. It is not a physical thing.
We also offer a service to help clients use our product.
FEATURE
A part of a product that makes it good or useful.
One good feature is the dashboard. You can see all your work in one place.
QUALITY
How good something is.
Our clients love the quality of our reports.
PRICE
How much something costs.
The price is £99 a month for the basic plan.
OFFER
To say that someone can have or use something.
We offer three plans for different team sizes.
RANGE
A group of different things from one company.
We have a range of plans. You can choose the right one for your team.
SOLUTION
A product or service that helps with a problem.
Our platform is a good solution for small teams.
Phrases
6 phrases and their meanings
WE OFFER
Say what your company gives or sells to customers.
We offer a marketing platform and a support service to go with it.
OUR MAIN PRODUCT IS
Say which product is the most important one.
Our main product is the Brightline platform — it helps teams look after all their marketing in one place.
ONE OF THE KEY FEATURES IS
Talk about an important or useful part of your product.
One of the key features is the reports — they save teams a lot of time.
IT IS GOOD VALUE FOR
Say that something is worth the money.
Most clients say it is good value for the time it saves their team.
WE HAVE A RANGE OF
Say that your company has many different options.
We have a range of plans — from a small starter plan to a big plan for large teams.
THE PRICE STARTS AT
Say the lowest price for your product or service.
The price starts at £99 a month. Most teams move to a bigger plan later.
Videos
Watch these terms used in context
Dialogue
Read the dialogue and hover the blue words for definitions
Dana
RileySo, what does Brightline offer?
Our main product is a marketing platform. It helps teams plan, run, and track their campaigns in one place.
Do you also offer services, or is it just the software?
We offer both. The platform is the main product, but we also have a service to help new clients get started.
What are the main features?
One of the key features is the campaign dashboard — you can see everything in one place. You can also get reports without doing any extra work.
That sounds useful. What about quality — is it better than other tools?
Our clients always tell us the quality of the data and reports is better than what they used before.
And what is the price?
The price starts at £99 a month. We have a range of plans for different team sizes.
Is it good value for a small agency like ours?
Yes — most small teams say it is a great solution for the price. They stop paying for three or four other tools.
That makes sense. Can you send me a summary of the plans after this call?
Exercises
Complete all three exercises to see your final score
Matching
Click a word, then click its correct definition.
Click a word on the left, then its definition on the right.
Words
Definitions
Fill in the Blank
Drag the correct words from the word bank to complete each sentence.
Sentence 1
Our main— — —is a tool for marketing teams.
Sentence 2
We also offer a— — —to help clients use our product.
Sentence 3
One good— — —is the dashboard. You can see all your work in one place.
Sentence 4
Our clients love the— — —of our reports.
Sentence 5
The— — —is £99 a month for the basic plan.
Sentence 6
We— — —three plans for different team sizes.
Sentence 7
We have a— — —of plans. You can choose the right one for your team.
Sentence 8
Our platform is a good— — —for small teams.
Tip: Think about the meaning of each word and what makes sense in the sentence.
Multiple Choice
Choose the best answer for each question about the dialogue.
1.What is Brightline's main product?
2.What does the campaign dashboard let you do?
3.What service does Brightline offer?
4.What do clients say about the quality of Brightline's reports?
5.What is the starting price for Brightline?
6.Why do small teams say Brightline is good value?
7.What does Dana ask Riley to send after the call?
8.What does Brightline offer to help new clients?
Group Activities
Role-play scenarios and discussion questions for group classes
🎯 Choose the Best Response
Work in groups. Read the client's question. Talk about which answer (A, B, or C) is best. Choose together, then click to check.
Customer says
“What does your company sell?”
Salesperson responds…
Customer says
“What makes your product different?”
Salesperson responds…
Customer says
“How much does it cost?”
Salesperson responds…
Customer says
“We already use a few different marketing tools. Would this replace them?”
Salesperson responds…
🔗 Customer Profile Match
Three clients ask about Brightline's products. As a group, talk about which way to answer fits each situation. Use phrases from this lesson. Click 'Check Matches' when you agree.
Plans / Options
One short sentence
Say what the product is and what problem it solves — in one sentence. Then ask a question. Best when you do not have much time.
Features and price
Show the key features, say what each one does, and then talk about the plans and price. Best when the client is ready to look at the product carefully.
Why choose us
Talk about what makes the product different — the quality, the problem it solves, and why clients move to it. Use real examples. Best when the client is looking at other options.
Customers — which plan fits each one?
A new contact at a trade show
Someone stops at your stand and asks what Brightline does. They are interested but in a hurry. You have about 30 seconds.
A client on a product call
A marketing manager booked a 45-minute call to see the platform. They want to know about the features and the price before they decide.
A client looking at other tools
A client says they are also looking at two other platforms. They want to know why Brightline is different.
✏️ Finish the Salesperson's Line
The marketer's line is not finished. As a group, talk about how you would finish it. Use words from this lesson. There is no one right answer — share your ideas, then click to see one example.
Customer
“Can you tell me what the platform does?”
Salesperson
“Of course — our main product is a marketing platform that helps teams …”
Customer
“What is the most popular feature?”
Salesperson
“Most clients say it is the reports — one of the key features is that it …”
Customer
“Is it expensive?”
Salesperson
“The price starts at £99 a month. Most clients say it is good value for …”
Customer
“We are a small team. Is this the right solution for us?”
Salesperson
“Yes — we have plans for small teams, and the starter plan gives you all the …”