Vocabulary
8 key words for this lesson
PERCENT
A part of 100. We use the symbol % to show it.
We got 20 percent more visitors to our website last month.
BUDGET
The money a team has to spend.
Our budget for this campaign is £5,000.
COST
How much you pay for something.
The cost of the ad was £200.
REVENUE
The money a company gets from selling things.
Our revenue went up by 15 percent last month.
FIGURE
A number in a report or table.
Look at the figures on page two — our sales are up.
TOTAL
The full amount when you add everything together.
The total cost of the campaign was £10,000.
TARGET
A number or goal you want to reach.
Our target for this month is 500 new sign-ups.
DATA
Numbers and facts that show how something is going.
The data shows that more people are visiting our website.
Phrases
6 phrases and their meanings
THE TOTAL IS
Say the full amount of something.
The total is £8,500 for the whole campaign.
THE COST COMES TO
Say how much something costs in total.
The cost comes to £3,200 for the first month.
WE ARE ON TRACK TO
Say that you are doing well and will reach your target.
We are on track to hit our target of 1,000 new clients by the end of the month.
THE FIGURES SHOW
Use numbers to say what is happening.
The figures show that our ads are working well.
UP BY [X] PERCENT
Say that something has gone up by a number.
Our website visits are up by 30 percent this month.
WITHIN BUDGET
Say that you did not spend more money than you had.
Good news — we finished the campaign within budget.
Videos
Watch these terms used in context
Dialogue
Read the dialogue and hover the blue words for definitions
Riley
DanaThanks for joining, Dana. I have some data from last month's campaign to share with you.
Great — I'd love to hear the figures.
So, our budget for the campaign was £8,000. The total cost came to £7,600 — so we finished within budget.
That is good news. What about results?
Website visits are up by 25 percent. That is our best month this year.
Excellent. And what is the total number of new sign-ups?
We got 420 new sign-ups. Our target was 400 — so we are above it.
That is great. What about revenue?
Revenue is up by 18 percent compared to last month. The figures show that the campaign is working very well.
These are very good results, Riley. What is the plan for next month?
We want to use the same budget and try to get 500 sign-ups. If the data stays good, we can ask for more money next quarter.
Sounds like a good plan. Can you send me a short report with all the figures?
Exercises
Complete all three exercises to see your final score
Matching
Click a word, then click its correct definition.
Click a word on the left, then its definition on the right.
Words
Definitions
Fill in the Blank
Drag the correct words from the word bank to complete each sentence.
Sentence 1
We got 20— — —more visitors to our website last month.
Sentence 2
Our— — —for this campaign is £5,000.
Sentence 3
The— — —of the ad was £200.
Sentence 4
Our— — —went up by 15 percent last month.
Sentence 5
Look at the— — —on page two — our sales are up.
Sentence 6
The— — —cost of the campaign was £10,000.
Sentence 7
Our— — —for this month is 500 new sign-ups.
Sentence 8
The— — —shows that more people are visiting our website.
Tip: Think about the meaning of each word and what makes sense in the sentence.
Multiple Choice
Choose the best answer for each question about the dialogue.
1.What was the budget for the campaign?
2.Did Brightline finish within budget?
3.By how much did website visits go up?
4.What was the target for new sign-ups?
5.How many new sign-ups did Brightline get?
6.By how much did revenue go up?
7.What is the target for next month?
8.What does Dana ask Riley to send?
Group Activities
Role-play scenarios and discussion questions for group classes
🎯 Choose the Best Response
Work in groups. Read the question. Talk about which answer (A, B, or C) is best. Choose together, then click to check.
Customer says
“How did the campaign go?”
Salesperson responds…
Customer says
“Did you stay within budget?”
Salesperson responds…
Customer says
“Did you hit your target?”
Salesperson responds…
Customer says
“What does the data show?”
Salesperson responds…
🔗 Customer Profile Match
You are Riley. You need to share marketing results in three different situations. As a group, talk about which way to present the numbers fits each situation best. Click 'Check Matches' when you agree.
Plans / Options
Key numbers only
Give two or three key numbers — the most important ones. Keep it short and clear. Best when people do not have much time.
All the figures
Go through every number — budget, cost, total, percent, revenue, target, and data. Give the full picture. Best when someone needs all the information.
One simple sentence
Say one thing — for example, that it went well or that results are up. Do not use many numbers. Best for a casual conversation.
Customers — which plan fits each one?
A quick update in a team meeting
Your manager asks how the campaign is going. You have one or two minutes. The team wants to know the key numbers fast.
A monthly report for a client
A client wants to see all the figures from last month — budget, cost, revenue, and sign-ups. They want the full picture.
A casual chat with a contact
A new contact asks how the campaign went. They are not a client. They are just interested. You have about 30 seconds.
✏️ Finish the Salesperson's Line
The marketer's line is not finished. As a group, talk about how you would finish it. Use words from this lesson. There is no one right answer — share your ideas, then click to see one example.
Customer
“So how did the numbers look?”
Salesperson
“Really well — website visits are up by 25 percent and our revenue …”
Customer
“Did you use all the budget?”
Salesperson
“No — the total cost came to £7,600 and our budget was £8,000, so we …”
Customer
“What does the data show for next month?”
Salesperson
“The data looks good. We want to keep the same budget and try to reach a …”
Customer
“How do you know the campaign worked?”
Salesperson
“The figures show it clearly — our costs stayed low and the …”