Vocabulary
8 key words for this lesson
MARKETER
A person whose job is to tell people about a product or company.
Riley is a marketer. She helps people learn about the brand.
BRAND
The name and look of a company or product.
Nike is a big brand. People all over the world know it.
PRODUCT
A thing that a company makes and sells.
Our product helps people with their social media.
COMPANY
A business where people work to make or sell things.
Riley works for a company called Brightline.
TEAM
A group of people who work together.
I am on the marketing team at Brightline.
ROLE
The job that a person does in a company.
My role is to look after social media for the brand.
CAMPAIGN
A set of activities to tell people about a product or brand.
We made a big campaign for our new product.
AGENCY
A company that helps other companies with their marketing.
We work with an agency for our online ads.
Phrases
6 phrases and their meanings
I WORK IN MARKETING
Tell someone you work in the marketing area.
I work in marketing — I look after social media and content.
WHAT DO YOU DO
A simple way to ask someone about their job.
So, what do you do — are you in marketing too?
I'M ON THE MARKETING TEAM
Tell someone which team you are part of.
I'm on the marketing team at Brightline — we look after all the campaigns.
LET ME INTRODUCE MYSELF
A polite way to start telling someone your name and job.
Let me introduce myself — I'm Riley. I work in marketing.
WHAT BRAND DO YOU WORK FOR
Ask which company or brand someone works for.
That sounds good — what brand do you work for?
I'D LOVE TO CONNECT
Tell someone you want to stay in touch after you meet.
It was great to meet you — I'd love to connect on LinkedIn.
Videos
Watch these terms used in context
Dialogue
Read the dialogue and hover the blue words for definitions
Riley
DanaLet me introduce myself — I'm Riley. I work in marketing at Brightline.
Great to meet you, Riley. I'm Dana — I run a small agency.
Nice! What brand do you work with most?
Mostly small food and lifestyle brands. What is your role at Brightline?
I'm on the marketing team. My job is to plan campaigns and help grow the brand.
What kind of product does Brightline have?
We make marketing software for small businesses — it helps them look after their social media and ads in one place.
That sounds useful. Some of our clients ask about tools like that.
I'd love to tell you more — our company also works with agencies like yours.
Really? That is good to know.
We just finished a big campaign with a digital agency in Manchester — great results.
That sounds great. I'd love to connect — do you have a card or a LinkedIn?
Exercises
Complete all three exercises to see your final score
Matching
Click a word, then click its correct definition.
Click a word on the left, then its definition on the right.
Words
Definitions
Fill in the Blank
Drag the correct words from the word bank to complete each sentence.
Sentence 1
Riley is a— — —. She helps people learn about the brand.
Sentence 2
Nike is a big— — —. People all over the world know it.
Sentence 3
Our— — —helps people with their social media.
Sentence 4
Riley works for a— — —called Brightline.
Sentence 5
I am on the marketing— — —at Brightline.
Sentence 6
My— — —is to look after social media for the brand.
Sentence 7
We made a big— — —for our new product.
Sentence 8
We work with an— — —for our online ads.
Tip: Think about the meaning of each word and what makes sense in the sentence.
Multiple Choice
Choose the best answer for each question about the dialogue.
1.Where does this conversation take place?
2.What company does Riley work for?
3.What does Riley do at Brightline?
4.What does Brightline's product help people do?
5.What does Dana do?
6.Which campaign does Riley talk about?
7.What does Dana ask for at the end?
8.Which phrase does Riley use to start the introduction?
Group Activities
Role-play scenarios and discussion questions for group classes
🎯 Choose the Best Response
Work in groups. Read the other person's line. Talk about which answer (A, B, or C) is best. Choose together, then click to check.
Customer says
“So, what do you do?”
Salesperson responds…
Customer says
“I don't think we've met before.”
Salesperson responds…
Customer says
“What brand do you work for?”
Salesperson responds…
Customer says
“I'd love to know more, but I have to go — I'm about to go into a session.”
Salesperson responds…
🔗 Customer Profile Match
You are Riley. You meet three people in different situations. As a group, talk about which introduction style fits each situation. Use phrases from this lesson. Click 'Check Matches' when you agree.
Plans / Options
Short and simple
Say your name, your company, and one sentence about your job. Then ask a question to get them talking. Best when you do not have much time.
Talk about the product
Say who you are at Brightline and how the product helps companies like theirs. Best when the person already knows why they are talking to you.
Ask first
Say your name quickly, then ask a question about the other person. Show that you are interested in them. Best for new contacts who do not know you yet.
Customers — which plan fits each one?
At a marketing event
You are near the door at an event. Someone smiles at you. You have about 30 seconds before the first talk starts.
On a call
A marketing manager booked a 30-minute call after reading about Brightline. They know who you are and why you are talking.
After a LinkedIn message
You sent a short message last week. The person replied. You are now talking for the first time. They do not know much about Brightline yet.
✏️ Finish the Salesperson's Line
The marketer's line is not finished. As a group, talk about how you would finish it. Use words from this lesson. There is no one right answer — share your ideas, then click to see one example.
Customer
“What brings you to this event?”
Salesperson
“I'm here to meet other marketers and talk about …”
Customer
“How big is your marketing team?”
Salesperson
“There are about twelve of us — I look after campaigns, but we also have people who …”
Customer
“I'm not sure I'm the right person to talk to.”
Salesperson
“No problem — can you tell me who on your team …”
Customer
“We already work with a marketing agency.”
Salesperson
“That's great — it's always good to know a company is putting money into …”